Agtools was selected to participate in this selective and designed program tapping into a world class research ecosystem at the University of California at Irvine.
The adoption of digital technology by medium and small farm operations will play an important role in preserving or improving their competitive position in the market. Engaging the Psychology, Sociology and Economic Departments research will be valuable to developers of digital technology tools for farmers, to extension practitioners, and to farmers and their representative organizations. The final outcome of this study should contribute to, engaging farmers as a valuable partner in the development and promotion of improved digital technology, a more sustainable revenue stream, reduction in the levels of food waste, as well as increased rates of return for medium and small farmers.