INNOVATION IN AGRICULTURE: KEEPING AMERICAN AGRICULTURE GLOBALLY COMPETITIVE

Agtools as panelist  - The U.S. agriculture industry is constantly adapting to changing conditions: changes in consumer preferences, markets, weather, labor, supply chains, and so on. Innovation is a necessity in agriculture and in order to continue serving and supporting agriculture production, in particular marketing of U.S. products, the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) in conjunction with Texas Tech University’s (TTU) Davis College of Agricultural Sciences and Natural Resources is bringing together leaders spanning the USDA, academia, and agriculture and technology industries to share challenges, changes, opportunities for collaboration and where we see the future of agriculture. USDA wish to identify how the USDA can continue to provide a high level of service in the grading and auditing of commodities in this constantly changing environment